Platform · CMS & CRM
BlueHous
Real-estate marketplace with a full CMS and CRM
A bilingual marketplace for presale apartments abroad, with AI search and an assistant on the site and on WhatsApp. Behind it, a CMS where the team runs listings, leads, campaigns, and automations.
The challenge
Israelis buying presale property abroad had nowhere to compare projects in their own language, and the team behind it was running listings, leads, and campaigns across spreadsheets and separate tools.
What I built
- 01
A marketplace in two languages
Hebrew and English sites on their own domains, with map search, natural-language search, and a guided finder from country down to neighborhood.
- 02
AI assistant on the site and WhatsApp
A chatbot that answers from the real project data — every listing is indexed for semantic search — and hands warm leads to the team.
- 03
A CRM built around the sales process
Every lead moves through a pipeline from first contact to a closed deal, with calls and tours booked into Google Calendar and a full log of WhatsApp, email, and calls.
- 04
A CMS the team runs alone
Projects, media, articles, translations, email campaigns, and landing pages on a separate campaigns domain — plus an automation builder and roles for staff and developers.
Let's build something together
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