Services
Business systems
One system that replaces the spreadsheets, WhatsApp groups and tools that don't talk to each other.

Most businesses reach me when work is already spread across three or four places: a spreadsheet for orders, a WhatsApp group for the warehouse, an accounting package, and a lot of knowledge that lives in one person's head. I build one system around how your team already works, instead of forcing you to fit off-the-shelf software.
What usually hurts
Scattered information
Orders in WhatsApp, inventory in Excel, customers in a notebook. Nobody sees the full picture, and every simple question means asking three people.
Double entry and mistakes
The same order is typed two or three times — into orders, accounting and shipping. Every copy is a chance for an error.
Software that doesn't fit
Generic systems make you work the way they think you should. The result: workarounds, unused fields and people drifting back to Excel.
What's included
- 01
Customers and sales
Customer records, order history, sales reps and per-customer pricing in one place.
- 02
Orders, inventory and purchasing
From order to delivery: live stock, warehouse picking and supplier purchase orders.
- 03
A screen for every role
Rep, warehouse, manager and B2B buyer each see only what they need, with permissions enforced on the server.
- 04
Reports and dashboards
Sales, stock and margins update on their own, with Excel export when you need it.
- 05
Connected to your tools
Accounting, marketplaces, couriers and email, so data flows without manual copying.
- 06
Works on a phone
Built for the field: reps, drivers and warehouse staff use it on mobile, including barcode scanning.
How it works
Map the process
I sit with the people who do the work and follow an order from the customer to the invoice.
Spec and screens
A list of screens, roles and permissions, plus a data diagram — before any code.
Build in stages
We start with what hurts most. Every week or two there's a version you can use and comment on.
Data migration and rollout
Your spreadsheets and existing systems are imported, and I support the team through the first weeks.
Keep improving
After launch the real requests arrive. We keep improving based on what the team needs.
Projects
Questions about this service
More questions? Read the FAQ
Why not buy a ready-made CRM or ERP?
Sometimes that really is the right call, and I'll tell you so. A custom system pays off when your process is unique, when you're paying for many seats, or when you need integrations an off-the-shelf product doesn't offer.
How long does it take?
A first version covering the core process usually takes a few weeks to two or three months, depending on scope and integrations. We start with the important part and add in stages.
What about the data we already have in Excel?
We move it. Part of the work is cleaning and structuring existing data so the system starts with information you can trust.
Do we own the system and the code?
Yes. The code, the data and the cloud accounts are yours, so you never depend on me to keep going.
Other services
- Data, reports & forecastingDashboards, automatic reports and forecasts from your data
- Web & mobile appsiOS, Android and web — from prototype to production
- AI agents & automationWhatsApp bots, smart assistants and automated workflows
- IntegrationsAccounting, stores, marketplaces, email and calendar — connected
- Websites & platformsFast sites with a CMS your team runs on its own
- Online storesShopify stores and online ordering built to sell
Contact
Have a system or app in mind? Let's talk.
Tell me what your team needs and I'll tell you how I'd build it. Call, message me on WhatsApp, or send an email.
+972 50-488-8987


